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Creative Brand

Alchemical mind for wine, fashion and design.

Enrico Sorrentino


Enrico Ermanno Sorrentino (Venice, 1975) studied architecture and modern history in Venice. He is interested in social history and Venetian culture between the sixteenth and eighteenth centuries, with particular regard to the phenomena of libertinism, popular unbelief and witchcraft. He published the study on the inquisition Giuseppe Pelizzari e quel sicuro mezzo dell’olio santo. Un processo inquisitorio veneziano del 1682-83

Future Wine

Karim Rashid


The meeting between top wine and top design. Athanor, as an alchemical oven where the transmutation of the elements takes place and therefore the achievement of perfect alchemies, will have to create an exclusive collection of wines by Karim Rashid. A unique project in the world that will lead wine to be inextricably linked to design. Our wine will therefore be welcomed by the shapes of a unique and high-design bottle signed by the great designer. When will this new and exciting project be ready? It will depend on how each element will react within the athanor.